Animal Acid
Brand
UX/UI Website
E-commerce
About
Animal Acid is a bold skincare brand offering a high-performance moisturizer made from rendered animal fat. Positioned at the intersection of ancestral wellness and modern aesthetics, the brand speaks to consumers seeking radical simplicity and powerful, natural ingredients.

OBJECTIVES

Animal Acid needed a website that matched its unique identity; wild, confident, and disruptive. The previous site was overly complex, with too many pages and an unclear visual hierarchy, making it difficult to convey the product’s core value.

SCOPE OF WORK

Kāsper redesigned Animal Acid’s website with a simplified structure, impactful design, and refined brand presentation. The result is a bold, visually engaging, and easy-to-navigate site that enhances the user journey and reinforces the product’s unique identity. We also delivered custom Amazon graphics to elevate the product page and ensure brand consistency across e-commerce platforms.
https://animalacid.com/
UX/UI website
Graphic Design
© 2025
Research
Design
Development
Delivery
Brand
Style Guide
Animal Acid’s visual identity is defined by a bold, primal, and confident aesthetic that reflects the brand’s core values: strength, natural power, and effective results without embellishment. The color palette combines vibrant shades of green that evoke nature and rawness, balanced with black and white for modern contrast and visual impact, along with bold complementary colors that make this brand stand out. The primary typeface conveys strength and presence, while the secondary font ensures clarity and readability for informative content.

Graphic elements such as anatomical cutouts, natural textures, and stylized icons reinforce the brand’s raw character and its back-to-basics proposition. The visual language is direct, provocative, and unfiltered — all aimed at communicating authenticity and the effectiveness of natural ingredients derived from animal fat.
Primary Font
Gotham
Aa
Medium
Bold
56
48
40
32
24
Secondary Font
Inter
Aa
Medium
Bold
20
18
16
14
12
Black
#030304
Dark-Green
#476700
Green
#9CCA38
Light Green
#D4F887
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