Style Guide
SAVI’s visual identity is built on a techno-theatrical, brutalist aesthetic that blends power with purpose. It reflects the brand’s core pillars — communication, performance, and integration — through crisp structure, cinematic light, and engineered clarity. The palette pairs Black and White for contrast with Electric Coral, Impact Pink, and Midnight Blue to evoke stage energy, emotion, and trust.
The primary typeface, Watch, delivers wide, assertive headlines with strong rhythm and presence. Helvetica Neue LT Pro serves as the functional companion for UI, captions, and long-form copy, ensuring legibility and balance across print and digital.
Together, these choices create a system that is bold, immersive, and highly functional — a brand built to perform and wired for partnership.
