Joey’s Raw is a Canadian pet food brand on a mission to make clean, healthy eating simple for dogs and their humans. They offer raw and gently steamed meals, made from real, whole ingredients, no fillers, no shortcuts.
OBJECTIVES
Joey’s Raw approached us with the goal of building their brand from the ground up, launching a premium raw and gently steamed dog food line that reflects their commitment to health, quality, and convenience. They needed a creative partner to craft a cohesive visual identity and marketing presence across digital and physical touchpoints.
SCOPE OF WORK
From day one, we collaborated closely to shape and amplify their brand. Our work included organic social media content, targeted ad campaigns, packaging design, website design and much more. Each asset was designed to highlight the freshness, nutritional value, and emotional connection behind their meals.
