Style Guide
Animal Acid’s visual identity is defined by a bold, primal, and confident aesthetic that reflects the brand’s core values: strength, natural power, and effective results without embellishment. The color palette combines vibrant shades of green that evoke nature and rawness, balanced with black and white for modern contrast and visual impact, along with bold complementary colors that make this brand stand out.
The primary typeface conveys strength and presence, while the secondary font ensures clarity and readability for informative content. Graphic elements such as anatomical cutouts, natural textures, and stylized icons reinforce the brand’s raw character and its back-to-basics proposition.
The visual language is direct, provocative, and unfiltered — all aimed at communicating authenticity and the effectiveness of natural ingredients derived from animal fat.
