Taskrabbit

TaskRabbit is an online marketplace that matches freelance labour with local demand, allowing people to find help with tasks including personal assistance, furniture assembly, moving, delivery, and handyman work.

OBJECTIVES

TaskRabbit needed help with an overhaul of their performance marketing
creative for the European market. Instead of relying on their US resources, they
needed a dedicated local creative resource to scale their ad creative output.

SCOPE OF WORK

Kāsper delivers video, UGC and static ad creative to use across Meta, YouTube, Google etc, focussing on performance, and optimising on-demand when needed. The on-going optimisation of ad creatives led to higher engagement and lower acquisition costs, driving more efficient campaign spending.