Internal
How we work

Processes

Step-by-step guides for how Kāsper operates — from client onboarding to daily squad workflows.

Squads

What are squads?

Kāsper works in squads — small focused teams of creatives, each led by a Squad Manager. Every squad handles a dedicated set of clients and is responsible for output quality, deadline adherence, and client satisfaction.

Each squad typically includes Graphic Designers, Video Editors, and a Hybrid creative. The Squad Manager is the bridge between the client and the creative team.

Squad Manager responsibilities

Day-to-day responsibilities

1

Create tasks in ClickUp

All tasks go on the team board (not client board) so they appear in workload view. Naming: [Client Name] [Format] — e.g. "Lumera Static 1:1".

2

Brief creatives

Write a clear brief inside the task. Include format specs, reference links, copy, and any specific client directions.

3

Review deliverables

Review before sending to the client. Check brand alignment, copy accuracy, and technical specs.

4

Deliver to client

Send via the agreed delivery method. Log completion and move the task to done.

Client onboarding

Onboarding a new client

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1

Create Google Drive folders

Client and internal folders. Names must match ClickUp convention. Subfolders: Assets, Deliverables, References.

2

Set up ClickUp

Create client board and team board. Assign Squad Manager and relevant creatives.

3

Collect brand assets

Request logo, brand guide, color palette, fonts, and existing creative references from the client.

4

Create client page in the Hub

Fill in the client's page here with context, links, assets, and scope of work so the whole team is aligned from day one.

5

Brief the squad

Walk the team through the client — who they are, their audience, tone, and creative direction.

ClickUp workflow rules

How tasks work

Task naming: [Client Name] [Format] — e.g. "Tipsy Elves Video 9:16".

Where to create: Always on the team board so tasks appear in workload view.

Automation: When a task reaches "Briefed" status, it's tagged "via-automation" to prevent loop duplication between boards.

Points: Daily max 32 pts · Weekly max 160 pts · Coldture minimum 6 pts per task.